One of the first "gentlemen drivers“ was Emil Jellinek, who lived in Vienna and Nice. Initially a customer of the Daimler-Motoren-Gesellschaft (DMG), he started selling its vehicles in 1898. Jellinek wanted to prove the quality of these cars in motor racing. He pressed Wilhelm Maybach into constructing a new car with a particularly powerful engine which was to bear the name of his daughter Mercedes. After raging successes at the racing week in Nice in 1901 the name "Mercedes" became the talk of the town.